Gucci Outlet

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The Museo Gucci left me wanting more


As the Gucci Museum opens its doors, Jess Cartner-Morley finds the 90-year history of the label fabulous, but lacking in information about the exhibits.

The dinner set up for the Gucci Museum opening at Salone dei Cinquecento in Palazzo Vecchio. Photograph: Vittorio Zunino Celotto/Getty Images for Gucci

Gucci's 90th birthday party in Florence earlier this week was more than simply one of the fanciest of all the fancy parties I've been to in the course of this job. It was a show of strength, a flexing of financial and social power, which would have impressed the Medicis.